What a meta description is and why it matters for SEO
How to add or update meta descriptions for products, pages, collections, and your homepage
Best practices for writing effective meta descriptions
A meta description is the short blurb of text that appears under your page title in search engine results.
Example:
Shop the latest from Plain Jane. Minimalist Shopify themes designed for creatives. Mobile-first, fast, and easy to customize.
While not a direct ranking factor, meta descriptions impact click-through rate, which can affect SEO over time.
You can set a meta description for almost any page in Shopify:
Go to the Shopify Admin
Open Products, Collections, Pages, or Blog Posts
Scroll to the Search engine listing preview
Click Edit website SEO
Update the Meta description field
Click Save
💡 Keep your meta descriptions under 155 characters so they don’t get cut off in search results.
Go to Online Store > Preferences
Under Title and meta description, update the homepage’s meta description
Click Save
Keep it clear and concise (1–2 sentences)
Include your main keyword or phrase naturally
Mention a unique selling point (free shipping, handmade, eco-friendly, etc.)
Use a call to action when relevant (Shop now, Learn more)
Once saved, your meta descriptions will be included in your site's HTML for Google and other search engines to read. Changes may take several days to show up in search results.
⚠️ Google may choose to override your meta description if it finds other content it considers more relevant.
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