How to enable password protection on your Shopify store
How to set your store password
Why password-locking is useful for launches
In your Shopify admin, click Online Store
Then click Preferences
Scroll to the Password Protection section
Check the box "Restrict access to visitors with the password"
Enter a password of your choice
This is what you'll give to team members or early access customers
Add an optional message that appears above the password box (e.g. "Coming Soon – Enter Password to View")
Click Save
💡 Only visitors with this password can access your storefront. Others will see the Password Page.
Go to Online Store > Customize
Use the dropdown at the top to select "Password" from the page list
You'll now be in the live preview of your password page
🛠️ Development Mode – Hide your unfinished store while you build 🚨 Product Drop – Create hype with a countdown and unlock access at drop time 🎁 VIP Access – Email your password to subscribers for early entry
⚠️ Reminder: When you're ready to launch, return to Online Store > Preferences and uncheck the password box. Otherwise, customers will stay locked out even after your timer finishes.
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